We know that having a social media presence is more important than ever when pursuing a creative career. Especially in beauty and makeup industry, it can be used as a portfolio for potential clients and provides an accessible space for you to showcase work you’re most proud of to catapult your brand and reputation within the industry. The question is, how do you get noticed?
Many artists tag big brands when using their products for a chance to be regrammed, which builds free self-generated content created by up and coming artists provides authentic marketing for the brands. Now, Chanel are giving back by providing a platform for fresh talent using their products to be seen. The new online community account called @welovecoco is a curated feed designed to feature only user-generated content from Chanel beauty-loving Instagram users.
In the past reposting consumer content has been outside of the norm for luxury brands however with other makeup and beauty brands highlighting the benefits and opportunities in doing so (hello Urban Decay, M·A·C and Benefit Cosmetics), more businesses are engaging in this practice.
So, for all you Chanel beauty lovers out there, get snapping and tagging @welovecoco #welovecoco for your chance to be featured and grow your own brand!